Introduction
The Fast Food & Café Convention (FFCC) is a well-established business platform for founders, operators, and decision-makers across the QSR, Café, Casual Dining, and Cloud Kitchen sectors. With editions held across India, Saudi Arabia, and the UAE, FFCC brings together industry leaders focused on growth, operations, and collaboration.
For its Dubai 2025 edition, FFCC returned to TicketRoot after a successful partnership at the Riyadh chapter. The event was hosted at the Le Meridien Dubai Hotel & Conference Centre, welcoming over 1,000 registrations, the highest turnout FFCC has recorded in Dubai to date.
With an invite-only audience, regulatory requirements, and high early-morning footfall, the organizing team needed a registration and check-in system that offered control, accuracy, and reliability from pre-event approvals to on-site execution.
Watch the FFCC Dubai event in action here:
https://www.youtube.com/watch?v=GbZZbRAa3kw
The Challenge: Managing an Invite-Only Audience at Scale
FFCC events are curated by design. Attendance is not open to the public, and every participant is carefully selected to maintain the quality of networking and discussions inside the venue.
For Dubai 2025, the organizing team required a registration system that could support:
- Invite-based registrations rather than open sign-ups
- Organizer approval for every attendee before confirmation
- Controlled QR code distribution only after approval
- Compliance with Dubai Department of Economy and Tourism requirements
- Accurate attendance tracking for post-event reporting
A standard public registration flow could not support these requirements. FFCC needed a system that allowed layered approvals, controlled access, and clear visibility into who was registering, who was approved, and who eventually attended the event.To meet these needs, FFCC partnered with TicketRoot’s which enabled approval-based registration workflows tailored specifically for invite-only conferences.
Setting Up the Registration Journey (Before the Event)
Approval-Based Registration and Ticketing
Instead of open registrations, attendees accessed a branded event page and submitted their details for review.
Each registration followed a structured flow:
- Attendee submits registration
- Organizer reviews and approves or rejects the request
- Approved attendees receive confirmation and a unique QR code
QR codes were only issued after approval, ensuring that access to the event remained controlled at every stage.Learn more about TicketRoot’s registration and ticketing system:
https://ticketroot.com/solutions/registration-and-ticketing/
TicketRoot
Pre-Event Communication and QR Code Distribution
To reduce on-site queries and speed up entry, TicketRoot automated all attendee communication. Approved attendees received their QR codes:
- Immediately after approval
- One day before the event
- Again on the morning of the event
QR codes were shared via email and WhatsApp to ensure accessibility for all attendees.
This approach helped maintain order during peak arrival times and ensured that most attendees arrived prepared for check-in.
DTCM-Compliant Ticketing for Dubai Events
As part of the event approval process in the UAE, FFCC required compliance with the Dubai Department of Economy and Tourism (DET).
TicketRoot enabled the upload of official DTCM codes into the platform. Each approved attendee was assigned an individual DTCM code, which was embedded into their ticket and badge data.
This ensured:
- Compliance with Dubai event regulations
- Traceable and auditable attendee records
- Accurate reporting aligned with UAE event requirements
Event Day Operations and Check-In Execution (During the Event)
QR-Based Check-In and Badge Printing
On the event day, TicketRoot deployed an on-ground operations team to manage the registration desk at the Le Meridien Dubai Hotel & Conference Centre.
Check-in was handled using QR scanners, tablets, and badge printers connected directly to the TicketRoot system.
The process followed a clear flow:
- Attendee presents QR code
- QR is verified at the desk
- Badge is printed and issued on the spot
Badge printing was completed in under 10 seconds per attendee, even during peak entry periods.
More details on TicketRoot’s check-in process are available here:
https://ticketroot.com/solutions/check-in-and-badging/
Lead Capture for Exhibitors
Inside the venue, exhibitors were given access to TicketRoot’s Lead Capture Solution, allowing them to scan attendee badges and collect contact details digitally.
The lead capture process allowed exhibitors to:
- Scan attendee badge QR codes
- Automatically save contact details
- Tag leads as met at FFCC Dubai 2025
- Download lead data at any time in Excel format
This removed the need for manual note-taking or shared spreadsheets and allowed exhibitors to manage their own data independently.See how the lead capture system works https://www.youtube.com/watch?v=FrBt2PMEYV8
Dashboards, Reporting, and Post-Event Visibility
Throughout the event, FFCC organizers had access to real-time dashboards showing:
- Total registrations and approvals
- Check-in status with timestamps
- Attendee presence data
- Exportable reports for internal review
This data was available through TicketRoot’s Dashboards & Reporting Solution, giving the FFCC team a clear view of attendance and engagement for a single-day event.
Explore dashboards and reporting here:
https://ticketroot.com/solutions/dashboard-and-reporting/
Outcomes for FFCC Dubai 2025
The Dubai 2025 edition of FFCC was supported by structured registration workflows, controlled access, and accurate on-ground execution.
Key outcomes included:
- Over 1,000 approved registrations
- Complete check-in records with timestamp accuracy
- QR-based badge printing completed in under 10 seconds
- Independent lead capture and export for all exhibitors
- No registration desk delays reported during the event
See more from FFCC Dubai 2025
Watch the FFCC Dubai event video
https://www.youtube.com/watch?v=GbZZbRAa3kw
View the FFCC registration and check-in carousel
https://www.linkedin.com/posts/ticketroot_at-ffcc-fast-food-cafe-convention-ticketroot-activity-7415244712904683520-f4sm
Read TicketRoot customer reviews on G2
https://www.g2.com/products/ticketroot/reviews
Curious to see if this could work for your event? Book a quick call.
