When Tira launched its first K-Beauty Festival at Phoenix Palladium, Mumbai, they knew a standard registration setup wasn’t going to cut it. The event needed to open with invite-only influencer access, shift to free public registrations, and then introduce paid ticketing, all within the same four-day window, without disrupting anyone at the door.
This is how that worked.
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The Challenge
Launching a new event IP means making decisions in real time. Audience mix, entry models, engagement formats these things evolve once the event begins, sometimes before the first day is over.
For Tira, this was baked into the design from the start. The festival needed multiple registration flows running inside a single system: invite-only access for creators, open registrations for the public, and paid ticketing introduced mid-run, all while keeping the on-ground experience identical for every attendee who walked through the door.
Explore our Registration and Ticketing solution:
https://ticketroot.com/solutions/registration-and-ticketing/
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How It Was Built
Before the festival opened, TicketRoot set up the full registration infrastructure. Online portal, QR ticket generation, invite-based access for influencers, UTM-tracked links, and payment gateway integration ready for when it was needed. Every attendee registered once and received a QR ticket. The entry process was consistent regardless of how they came in.
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Day 1: Invite-Only
The festival opened with 200 to 300 creators and media guests. Invitees registered in advance, arrived with QR tickets, and moved through a single flow: scan, print, badge, entry. Controlled access with smooth movement through the door.
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Days 2 to 4: Doors Open
Public registrations went live. Footfall scaled. The entry workflow stayed exactly as it was. TicketRoot staff managed check-ins on the ground, keeping movement steady as volumes grew across the day.
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Day 4: Paid Entry, Live Switch
On the final day, the organizers introduced paid ticketing through Razorpay. Attendees purchased online, received a QR ticket instantly, and checked in using the exact same process as the three days before. The transition happened while the event was fully running. Everyone at the door moved through as they had from the very first session.
Explore our Check-In & Badging Solutions:
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What the Numbers Showed
12,000+ registrations across four days. The more telling outcome was the flexibility underneath those numbers. The format shifted three times and operations kept pace throughout. The workflow on Day 4 was identical to Day 1, whether the attendee came in on a creator invite, a free registration, or a paid ticket.
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What This Means for Your Event
Most event technology is built for events that go exactly as planned.
Mall activations rarely follow that script. New event formats are even less so. The decisions that matter most, who gets in, how, and at what price, often get made after the venue is booked and the dates are locked. The infrastructure underneath needs to move with that, not against it.The best time to figure out your registration and check-in flow is before you need it.
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We’re powering the next K-Beauty Festival in Chandigarh from March 20 to 22
If you’re planning a mall activation or brand event, we’d like to help.
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