Our Year in Events
As 2025 comes to a close, we’re taking a moment to look back at the events we supported over the year. From large public gatherings to brand-led activations and institutional formats, our work across 2025 focused on one single aim— making sure that event systems worked reliably on the ground. This blog offers a near look at the events we powered and the responsibilities we handled across different formats, locations, and scales.
Events That Defined Our Year
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Through the Year:
Across 2025, the events we supported varied widely in format, audience, and scale—but they all shared a common requirement: the systems running them had to work without disruption.
Large Scale Fan Festival Event:
Opening with the large-scale public events such as Middle East Film & Comic Con in Abu Dhabi, where managing high transaction volumes and on-ground payments was a core requirement. With multiple counters operating simultaneously, the focus was on enabling proactive payment collection, real-time tracking of transactions, and clear post-event reporting. This visibility helped organisers manage crowd flow, receive and reconcile payments accurately, and maintain control across a fast-moving, high-footfall environment.
Remote-Enabled, On-Ground Conference Operations:
At the other end of the spectrum were structured conferences such as RedisReleased in Bengaluru, India. Where speed and precision at entry points mattered most. With hundreds of attendees arriving within short time windows, registration, check-in, and badge printing had to be tightly coordinated to keep sessions on schedule and avoid congestion early in the day.
The delivery required close coordination across teams and locations, with careful attention to both execution and presentation. Alongside fast-moving on-ground operations, maintaining brand consistency was a key consideration—from registration touchpoints to badge design—ensuring the entire setup reflected Redis’ visual identity.
Registrations and Badging in the UAE:
Building on these tightly coordinated conference formats, industry-led events like FFCC at the Le Meridien Dubai introduced a different set of constraints. As an invite-based conference for senior leaders across the QSR, café, and cloud kitchen ecosystem, participation needed to be controlled and approved well in advance.
The delivery placed equal emphasis on access management and exhibitor engagement, where lead capture and accurate attribution were as important as attendee flow. Operating within regional compliance requirements like imprinting DTCM/DCT Codes. The entire setup (from badge formats to on-ground processes) was executed locally in Dubai, with systems and staff aligned to support a single, high-intensity event day.
Large Beauty brand’s festival ticketing:
Then came the Consumer-facing brand activations such as the Korean Beauty Festival ( Reliance’s beauty e-commerce platform) With multiple audience segments, branded interactions, and on-ground engagement zones, the challenge was maintaining consistency across digital registration and physical experiences with UTM tracking across all campaigns. Alongside access management, the setup needed to support box office sales and dynamic ticketing, while enabling cashless redemption across engagement areas.
At check-in, the physical touchpoints were designed to mirror the tone of the event itself, with custom, themed badges issued in place of standard formats to align with the festival-style experience.
The year also included high-sensitivity institutional formats such as the Ramnath Goenka Lecture,at New Delhi where VIP access and controlled movement were central to the event’s execution. Supporting such settings required carefully managed check-ins, clear segregation of attendee categories, and dependable access control throughout the venue. In environments involving senior leadership and media presence, discretion, coordination, and operational certainty mattered more than speed alone.
Taken together, these events reflect the range of work we handled across 2025—from conferences and conventions to public gatherings and brand-led festivals. While each format brought its own constraints, the underlying responsibility remained the same: enabling a system that organisers could rely on throughout.
International Industry Participation
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Recognition & Awards
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As part of our work across live events in 2025, TicketRoot was recognised with the Excellence in Event Technology Award at EEA 2025 in Mumbai. The recognition reflected our role as event technology partner for Middle East Film & Comic Con 2025 in Abu Dhabi, alongside our continued delivery for the Government of India–backed Saras Melas across 2023, 2024, and 2025—events that operate at very different scales but share the same requirement for dependable on-ground systems.
Together, these deployments underscored a pattern that ran through the year. That same learning continued to shape how we approached both delivery and product decisions through the rest of the year.
Closing Thoughts
Looking back at the year, a common thread runs through every event we supported—regardless of size, format, or geography. Plans were made carefully, but the real work unfolded once people arrived, conditions shifted, and decisions had to be made in real time. Entry, access, payments, and on-ground coordination were never static processes; they were live situations that required judgment, adaptability, and our experience across years.
Across conferences, public events, brand activations, and institutional formats, we saw the same pattern repeat itself. What mattered most was how well systems and teams could respond when reality didn’t follow the script. Whether managing high footfall, handling last-minute changes, or maintaining control in sensitive environments, the focus remained on reducing pressure at the most visible moments of an event.
The year’s work continues to shape how we think about what we’re building. Each deployment adds to our understanding of how events actually move when conditions change, and how organisers need systems that respond in real time, not after the fact. As we move forward, our focus remains the same—building tools and teams that hold steady when plans break, and showing up where responsibility is highest.
